The 2016/2017 football season marked the start of a partnership between Isodrops and Reggiana, a Lega Pro team that plays at the Mapei Stadium – Città del Tricolore.

A pitchside LED Isodrops logo was displayed at all of the home games in the second half of the season, bringing it to the attention of the thousands of fans who flock to the Mapei Stadium – Città del Tricolore every weekend.

The initiative perfectly encapsulates the core concept behind Isodrops: it is a product for athletes of all standards and everyone who embraces dynamic lifestyles that are constantly evolving, just like the world of sport.